I am highly effective in developing integrated media campaigns that bring together design, video production, and promotional materials under one consistent creative direction. By managing the full scope of a project, I ensure that every element—from logos and branding to video features, large-format graphics, and event documentation—works together seamlessly.
This approach allows me to deliver campaigns that are cohesive, efficient, and effective, while meeting the needs of diverse audiences. My experience includes creating complete campaign packages under tight deadlines, producing high-quality deliverables that maintain both creative impact and professional standards.
The examples below highlight projects where I provided end-to-end creative solutions, handling concept development, design, video production, and final execution to achieve strong, unified results.
Case Study: Take on Trejo
For the "Take on Trejo" promotion, I designed a bold, cohesive visual campaign that captured the energy and personality of actor Danny Trejo. I began by creating the promotion logo and branding, establishing a look and feel that carried across all event materials.
As part of the campaign, I illustrated Danny Trejo for a custom t-shirt design, giving fans a one-of-a-kind keepsake. I also designed a large promotional wall graphic and Trejo’s autograph sheets, ensuring that every touchpoint of the event had a consistent and professional identity.
In addition to the design work, I served as the event photographer, documenting the meet and greet of the fan experience. The result was a complete creative package—visual branding, merchandise, event graphics, and photography—that helped make Take on Trejo a standout promotion.
Case Study: Celebration of Teaching
For the "Celebration of Teaching" event, I developed a complete visual identity and branding system under a tight three-week timeline. My role included designing the logo, branding elements, and color scheme to establish a cohesive look and feel for the event.
I also produced a large-scale wall graphic that incorporated AI-generated head movement of the award winners, creating an interactive and memorable centerpiece for attendees. In addition, I scripted, edited, and delivered three feature videoshighlighting the winners, ensuring the event not only looked professional but also celebrated each honoree in a dynamic and engaging way.
This project demonstrates my ability to manage end-to-end design and production, blending traditional design, motion graphics, and emerging technologies to deliver impactful results on a deadline.
